We’re all artists. We’re all sculptors (in our own rights…) Much like the cherry farmer whom I’ve given my solemn loyalty to, or my barber (trusted) to not dare slip whilst using a blade against my neck, visual storytelling requires restraint. A kind a sophistication that true devotion to the art explains.

But just as the cherry farmer does not explain the pruning process to produce the sweetest fruit, nor the barber speaks of thinning-sheers to fade my hair, film makers cannot rely on verbally expounding every emotion they wish to convey. And so the discipline lies in visually showcasing what we mean to say while bridging the gap to what is understood.

And this understanding has led me down a path: I’ve undertaken a journey into directing after nearly a decade in marketing and brand management. Behind the camera as cinematographer and editor, I’ve worked alongside brilliant filmmakers to put together documentaries, cover events, and promote brands through this art; partnering with greater organizations such as the Myrrha Room and Q Filmz.

Since then, I’ve directed narrative films, documentaries, and commercials for organizations and brands including CBC, The Mosquers, and Siwar. The approach I’ve adopted is simple: comprehensively understand the idea, define the emotion, and when the basic infrastructure is built, create a visual language that serves the story.

I’m an award-winning film director, receiving Best Local Film at The Mosquers Film Festival 2025 for my short film The Last Cigarette.

As a commercial and film director, I’m drawn to work where creativity and purpose meet. My marketing background helps me think beyond the frame — considering the audience, brand, and message — while my filmmaking experience brings those ideas to life visually.

The tools may change. The goal remains the same: tell stories that make people feel something.